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Gun Store + Coin shop?
So I've had my wheels turning lately and I find myself wanting to get out of the "employee" market and get into the "employer" side...Like many capitalistic Americans...
But here is what I have been thinking, and even though sharing a business plan isn't always the best Idea, I wanted some advice before I started down this road. I've been thinking of opening a gun store PLUS a bullion store. I know the market for bullion isn't awesome, but I think there is enough for a bullion only store when coupled with a gun store. I would basically have a wet dream every time I walked into "work" if you can call it that...Tons of bullion, tons of guns, can you think of anything better? Do you guys think there is an overlap in this market? Or do you think that there would be two totally different sets of clientele and I'd do better have separate shops (if I pursue this pipe dream)? Do you think this type of "one stop shop" would compliment each other well? I know this is the wrong forum to ask because most people here are into both, but do you think the "general public" would find this combination to be complimentary? Just trying to get ideas here. I'm not into numismatics at all so I'm not really interested in that side of the "coin shop" business. I am very computer savvy and know I could get a web side as well as a brick and mortar side running. My wife would be TOTALLY on board to helping out in the shop because she loves both as much as I do! What do you all think? Possible? Profitable? Pipe dream? |
Re: Gun Store + Coin shop?
IDK where you are located but the biggest brick and mortar gun/coin retailer in the capital of Texas is McBride's. http://www.mcbridesguns.com/index.htm
Definitely possible, profitability would depend on overhead, competition, etc. |
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Add long term storage foods to the store like Honeyville, Mountain House, and MRE's and you could nearly be a one stop SHTF store.
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You should get a liquor license too.
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I don't think the two necessarily go together. Not too long ago Jason Hommel set up a bullion table at a gun show, with disappointing results. You might try something similar in your area to see if there's any cross interest. It would be a low-risk way to get your feet wet.
I don't run, or even work in a retail store so my thoughts may be way off base. However, if I were to consider opening one my first question would be, "How am I going to get feet in the door?" If you run a brick and mortar establishment, your success will depend on luring as many people as you can into your store so they can buy something. Where are the other gun and bullion stores in the area? Do they adequately meet the needs of the customers in the area? Is it possible to compete with them in either price, selection, or service? How will you advertise so that people know you're open for business? Answering these questions requires research and facts. If it turns out that there's enough demand in the area for guns and bullion to employ you as a middleman, you could consider expanding into a preparedness / self-sufficiency store, adding tools and machinery for food production and preservation. |
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Interesting suggestions. I had no doubt that I wasn't the first to think of a gun/coin shop combo, I was just curious if you guys thought they could work.
I would say there definitely isn't a bullion store close that is meeting the needs. The closest store to me is about a 30 minute drive and is nearly all numismatic with a little tiny "bullion bowl" on the counter that never has more then 10-20oz of silver in it and he has a few gold bullion coins. High premiums on the bullion (silver spot + 3.50 and gold spot + 110). As for the Jason Hommel example I read that (I get his newsletter) but I also thought to myself that people go to gun shows looking for guns. I would think in a permanent brick and mortar location that people come to your store to get a gun, see you have bullion, then when they're ready to get bullion they remember where you are. I know I buy in cycles, the months I buy guns I don't have the extra for bullion that month. I know there isn't a 100% overlap in customers, but I think there is some overlap that might not necessarily be in the right frame (or financial) mind at a gun show. I believe that I could foster support with a B&M store as well as an online shop (I'm no computer slouch...my current line of work) to expand the customer base. I believe in "old fashioned" business models about treating the customers right and being friendly (unlike a lot of coin shops I find myself in...mr. 90-yr old man doesn't recognize you so doesn't even want to give you the time of day or help). As for a SHTF store I could see some promise in that. Definitely a niche that one single store isn't filling in the area (as far as I know). Not exactly what I had in mind, but I'll keep thinking about it. Keep up the great comments. Definitely has me thinking about this... |
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Big Country, I'd shop at your store if I was in your area. If you think you could run a successful gun shop in your area then adding other things to the store won't stop people from coming in just for guns. If I had a shop one thing I would try to do is build a community to keep people coming in and hanging around. Organize hunting/fishing/camping trips, have a reloading class every month or whenever enough people sign up. Anyone else please feel free to brainstorm off those ideas. I'd just love to have a place to go hang out and BS with others with similar interests and I know I'd end up spending some dough as well. The biggest place I see local shops around me lacking is in sales after the gun. Ammo prices suck and the selection is limited. Mag prices are high or they just don't sell them. Give that guy that just bought a new gun the ability to pick up 10 mags, 1k rounds and books/videos on cleaning and disassembly/reassembly. Ok, that was a bit of rambling, but if you go through with it best of luck to ya.
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What would you call it? The Silver Bullet? Golden Gun or Gold-n-Guns? The Financial & Physical Protection Shop? Bullets & Bullion? Change This! (with logo of a rude gesture)?
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I wholeheartedly agree with the post about providing more then just the initial gun. My favorite gun shop that I currently go to has magazines out the wazoo! They're all loose and neatly organized into bins so you can pick through the for the good ones, and they generally have plenty for most (decently) common guns. But they also keep them behind the counter to keep people from messing the bins up. Basically you ask for mags for the gun you're looking for and they put the bin up on the counter...
I would definitely mimic this in my shop. There are a lot of local gun shops where I live now, but I have short-term plans to leave (West side of Phoenix metro). I.E. as soon as I find a job where there is NATURAL water and in my current line of work I'm out of there. So this will be a plan to find a market where I decide to plop down for good. I would definitely model it as a place to come hang out and BS, not a high client turnover type place. I would definitely offer classes to get customers and if you do it right could generate a lot of business. Say free CCW classes? While it won't guarantee business, it could generate interest in handguns and since they took the class from me they may also be inclined to shop for a hand gun there or even a severely reduced price on the class, say $20 to still make some money for my (or the teachers) time? Just thinking out loud here... As for names, as much as I love the "Change This!" idea I don't think it is a name that would survive more then a few years. People wouldn't get the reference in 10-15 years? Also I want nothing to do with that illegal usurper in the name of my business. My wife suggested this one: "Guns and Gold and silver and General SHTF Store" though it would be hard to abbreviate and make much sense. Maybe something like "The Metal and some polymer Exchange" |
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If you are going to open a gun store then adding the coin and bullion side to it is a great idea, wheather the bullion side makes a lot of money or not doesn't matter since it is piggy backing on the gun stores over head, but if you were planning on opening a bullion store anyways and are toying with the idea of adding firearms dealer to it you are adding a lot of fees etc to become a firearms dealer.
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If you do it you HAVE to comply with all that stuff. They don't mess around. |
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I think it sounds like a good idea.
And it sounds like your lady is a keeper too! Good luck to you guys if you do it. Keep us posted. |
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You don't know who works there and who the customers are. You feel like a jerk so you start looking around until one guy says "Can I help you find something...?" So you say "no thanks...just looking" and browse a minute more then leave. It can be VERY intimidating, especially for young people, women, people unfamiliar with Guns or PM's. From a "business" standpoint you would be better off with a somewhat knowledgeable "clerk" at the counter that isn't already involved in a conversations with others. Have a back room to "hang out" if you want. I used to run businesses where a lot of contractors would stop by in the morning to pick up stuff on the way to their job site. They would have a few cups of coffee and hang out for hours if you let them. It chases away the retail trad. You will need to sell small amounts (of PM's or GUN's) to lots of different customers. You can't keep selling guns to the same 15 or 20 guys that think they are your partners because they spend so much time at your shop. They are also the ones that send their friends in looking for a better price because they "know you" |
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This seems like a 2008 venture.
Hasn't everyone already bought their guns, ammo, and pm's by now (mostly joking)? Gun and ammo prices and scarcity appear to have come down some. I also think anyone that still hasn't prepped would go to established places they've already been eyeing for the last several months trying to decide if prepping was necessary. The pros have been doing this stuff for years and you'd be the new guy on the block trying to get product and customers they already have access to. Just my .02 |
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I think it happens this way because a lot of gun/coin shop owners are doing it as a 2nd carrer/hobby and maximum sales are not their concern. They just love swapping stories and making an occasional sale. |
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I really like the idea of the back room to shoot the shit. I definitely know what you mean about the intimidation, I was intimidated in the first few gun shops I went into.
I don't ever think its too late to get into a business that will be needed for quite some time. Of course something like floppy disk manufacturing would not be wise). There always has to be a "new kid on the block". I still have plenty to work out, but I just wanted to get a feel for your ideas and what you guys thought of a place like that. This has really helped me reign in my thoughts on the subject so far |
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they have one of those stores down road from me,,,its own by this Chinese guy ...
mr pawns ,,sign out front says, he buys guns and gold. |
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Add a wood stove, some comfortable chairs and a beer cooler for a foot stool and i'll take a ride out this Fall.
Sound like paradise. |
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This used to bother me when I was in high school and just starting to interact with adults. I thought I was making some kind of social faux pax. Now I realize that it's just a bunch of guys who have nothing better to do than waste time at the gun store, and try to act like they're cooler than the next guy to walk through the door. |
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Maybe I'm oversensitive, but "Hi can I help you" always comes off as really pushy. I hate that.
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They change their attitudes once you spend a few bucks.
They usually warm right up and are pretty good guys. |
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